What Are Eternity® Roses?

Maybe you saw our stunning arrangements in The New York Times recently, or perhaps you noticed an Insider article that highlighted our stunning roses not too long ago. No matter where you have heard about Venus et Fleur®, you have likely found yourself asking, “What are eternity® roses?”. We are here to answer your questions by taking a closer look at this incredible product and reviewing the benefits of ordering an eternity rose arrangement for yourself, friends, and family.

Eternity Roses Are…

Real Roses

Unlike other companies that sell luxury rose arrangements online, the roses used in every Venus et Fleur arrangement are 100 percent real. Many of our blooms are grown and cultivated in Ecuador, where they benefit from the country’s favorable equatorial climate and soil conditions. Once they reach their peak state, the roses are then cut and treated with a proprietary solution and color pigmentation process to help them keep their freshness and natural biological structure.

Long-Lasting Roses

If you have ever received a rose delivery, you probably noticed that they did not last as long as you wanted. Traditional roses typically only last up to a week before their leaves start wilting, their blooms begin drooping, and their scent starts fading. This can be very frustrating, and leaves a lackluster impression. Thanks to the proprietary process we use to treat these roses, they can maintain their authentic look and feel for up to a year when cared for properly and their delicate rose scent will last for weeks.

A Low-Maintenance Arrangement

While there is nothing like an amazing bouquet of fresh-cut roses, the maintenance they require can be somewhat tedious. First, you have to make sure that the flowers have a constant supply of fresh, clean water. Second, you must prune the wilted leaves to maintain the arrangement’s aesthetic and trim the stem to allow for proper water intake.

Our eternity rose arrangements are much easier to care for and maintain. In fact, if you want your flowers to continue looking their best, it is important that you do not water them. The only care our preserved roses require is a an occasional light dusting should they require it.


When you order flowers from other companies online, you may find that there are limited options for customizing your arrangement. At Venus et Fleur, we pride ourselves on offering our customers the ultimate shopping experience that allows you to customize your arrangement. With our Design Your Own customizer, you can design a fully custom arrangement with different letters, numbers, symbols, and rose patterns. With more than 20 shades of rose colors and an array of box materials to choose from, you can create an arrangement that fits your unique aesthetic and style.

The Perfect Gift of Elegance

Sending flowers to friends and loved ones is the best way to show them how much you love and appreciate them. Whether your recipient just graduated from college, landed a dream job, closed on a new home, had a baby, or is celebrating any other milestone event, our eternity arrangements are sure to convey those sentiments that words alone cannot express. One of our most popular gifts for loved ones is the Fleura Vase, a timeless and sophisticated vase filled with beautiful eternity roses. Our Small Le Plein also offers a fuller and more refined look for any home décor or office space. These real, long-lasting roses are the perfect gift of elegance, providing incredible beauty to any home or office.

Order Your Eternity Rose Arrangement Today

From unique custom arrangements to classic arrangements in our signature Parisian inspired hot boxes, our eternity roses  are the perfect gift for any occasion. Whether you are looking for a self-care gift, wedding anniversary gift, or a housewarming gift, Venus et Fleur delivers a one-of-a-kind experience. Order your eternity rose arrangement today!