About Eternity™ Roses
The Venus Et Fleur Eternity™ roses are real roses that can last for up to a year when cared for properly. Our roses are cut at their most peak and perfect state. When treated with our propriety solution and color pigmentation process our roses are transformed into long lasting roses that maintain their freshness and biological structure. The outcome is that our roses magically continue to look, feel, and even smell like real roses — because they are real — with the difference being that they will maintain their integrity and color for up to year.
Business Insider Says
The roses can stay fresh and soft for so long because of a special formula and process the company has developed.
They start by bringing in roses from Ecuador. They'll typically use red roses, since red is the most common color their farm supplier grows. They'll then cut the roses at their peak state and use a non-toxic bleach to remove their color.
Next, each rose is dehydrated. The roses are then [treated] with natural oils and a non-toxic and non-allergenic wax formula that is similar to silica.
Afterwards, the roses sit in a color tank to soak in their dye. Colors range from a rich red to more playful variations like rainbow and metallic-dipped roses.
The roses come styled in Parisian keepsake boxes.
The only maintenance they require is a light dusting from time to time, though the company does recommend that you keep the flowers away from excessive sunlight, heat, or humidity. Their scent will typically last anywhere from two to three weeks.
Thanks to their easy maintenance and uniform design, the roses are popular with hotels, at weddings.
They're also a hit with celebrities like the Kardashians, DJ Khaled, Danielle Brooks, and several NBA and NFL players.