About Eternity® Roses

The Venus ET Fleur® Eternity® Roses are real roses that can last a year if customers follow the care guidelines. We only use roses of the highest quality, cut at their perfect peak. After cutting we transform our roses using a special pigmentation process that transforms them into works of art.

Business Insider Says

The roses can stay fresh and soft for so long because of a special formula and process the company has developed.

They start by bringing in roses from Ecuador. They'll typically use red roses, since red is the most common color their farm supplier grows. They'll then cut the roses at their peak state and use a non-toxic bleach to remove their color. 

Next, each rose is dehydrated. The roses are then [treated] with natural oils and a non-toxic and non-allergenic wax formula that is similar to silica. 

Afterwards, the roses sit in a color tank to soak in their dye. Colors range from a rich red to more playful variations like rainbow and metallic-dipped roses.

The roses come styled in Parisian keepsake boxes.

 The only maintenance they require is a light dusting from time to time, though the company does recommend that you keep the flowers away from excessive sunlight, heat, or humidity. Their scent will typically last anywhere from two to three weeks.

Thanks to their easy maintenance and uniform design, the roses are popular with hotels, at weddings. 

They're also a hit with celebrities like the Kardashians, DJ Khaled, Danielle Brooks, and several NBA and NFL players.

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