On Valentine’s Day, it’s difficult to think of a gift more lovely, heartfelt, and more traditionally essential than a bouquet of red roses. They add color to the home, fragrance to the room, and can serve as a loving reminder of your affection for days or even weeks after the gift has been given. As you find yourself taking account of how to cherish and celebrate your partner this Valentine’s Day, we wouldn’t be surprised if a floral arrangement of red roses was high on your list of prospective gifts.
But while fresh roses are as gorgeous as they are classic, they aren’t the most unique Valentine’s gift—in fact, just the opposite. According to a study conducted by the Society of American Florists, red roses account for approximately 69% of the flowers bought on Valentine’s Day, a holiday which in 2019 commanded a staggering $20.7 billion in spending in the United States alone.
In the face of this sheer quantity, it’s paramount that you select for your partner not just a gift but the right gift. One which both honors the best traditions of the holiday but sets itself apart. How, then, can we best express our tenderest affections without coming across as trite or, worst of all, cliché?
If you, dear reader, call yourself a romantic, then have no fear. We at Venus ET Fleur® have a number of stellar floral suggestions that will be sure to set your gift apart from the thorny multitude. But before making them, here’s some essential context on what makes roses the lasting symbol of romance that they are.
Why Red Roses?
The language of flowers has been found in cultures that span the globe, with such frequency that we dare to call it a universal human expression of love. In Victorian England, they used the term “floriography” to denote the symbolic language of different flowers and their meanings. This tradition is still followed by many to this day, and our modern American tradition is believed to be rooted in a visit by England’s King Charles II to Persia, where he was introduced to their language of floral symbols.
The red rose’s affinity with love goes further back than King Charles, however, even so far as Ancient Greek mythology, where the flower was typically associated with Aphrodite, the goddess of love. A story from Greek mythology tells that rose bushes grew from the ground through Aphrodite’s tears and the blood of her lover, Adonis. The Romans, who turned Aphrodite into their goddess Venus, continued to venerate the rose as her symbol of love and beauty.
Thousands of years later, the red rose continues to stand for the fullest expression of love.
That Which We Call a Rose
Poets since time immemorial have told us that beauty fades, and anyone who’s purchased or received a bouquet of roses knows that, within a week or two, their scent will start to fade, the gorgeous bloom will begin to wilt and, eventually, fall petal by petal. Given the cost of roses—often marked up at retail twice their usual price point—it often seems counterintuitive to offer a gift representing long-lasting affection that barely lasts a fortnight.
Recent innovations in preservation and flower treatment now, however, present a significantly longer-lasting alternative to traditional roses, a process perfected in the Eternity® Rose, our signature offering at Venus ET Fleur.
Roses That Will Last
Made from 100-percent real roses cultivated in the lush, vibrant rose fields of Ecuador, each delicate flower is carefully cultivated until it reaches a full bloom. Our roses reap the benefit of natural light year-round because of their close proximity to the equator.
Our farm in Ecuador typically grows red roses, so when the roses arrive, their color is removed using a non-toxic bleach.
From there, each rose is treated with a formula made from non-toxic and non-allergenic wax, as well as natural oils. This formula is similar to silica and effectively dehydrates the roses to help preserve them. Once the dehydration process is complete, the roses soak in dye to give them the bright and vibrant colors you’ve come to expect from our gorgeous Eternity Roses.
Utilizing the process described above, our Eternity Roses will last a year or more with proper care, allowing you to enjoy their beauty month after month.
The Love Story Behind it All
This marvelous invention finds its origins in a simple love story, making these gorgeous roses even more perfect for Valentine’s Day. The founder of Venus ET Fleur, Sunny Chadha—then an entrepreneur—was in the midst of a budding romantic relationship with former marketing and creative executive Seema Bansal, a former marketing and creative executive, in the midst of their budding romantic relationship.
Sunny felt the strong desire one Valentine’s Day to gift Seema a gorgeous bouquet of roses, but these roses did not live up to their expectations. From there, this couple used their combined skills to create a company that made bespoke rose arrangements, culminating in the Eternity Rose.
Stunning Arrangements to Express Your True Feelings
Now comes the most important part: your personal expression of your innermost affections. As we’ve pointed out that an Eternity Rose is a splendidly elegant offering in this regard, we’ve lined up a few choice selections for you.
Venus ET Fleur offers a stunning catalog of luxurious arrangements that range from elegant understatement to maximalist splendor. Since only you know your paramour’s tastes and preferences best, we can only provide what we feel are the most gorgeous and expressive pieces available for Valentine’s Day.
A Minimal Touch
Our unique Le Clair Collection embodies the minimalist ethic while retaining all the fragrant romance expected of a fine rose.
This piece includes a gorgeous rose ensconced in crystal-clear lucite, which can beautifully complement a desk or bedside table. One has only to open the case to enjoy the rose’s signature fragrance and be reminded of the giver’s affections.
The elegant single-flower presentation allows the viewer to appreciate its beauty from all angles. Accent pieces like this one make for an intimate yet tastefully decorative reminder of your Valentine’s Day romance.
Matters of the Heart
There are times when the most direct statement of love can bring about the greatest emotion, and we can think of no arrangement in our collection that leaves less open for interpretation than our radiant Le Mini ™ Heart Bundle Set.
This inspired piece, inspired by candy hearts, is comprised of three stunning Le Mini ™ Hearts in blush, ivory, and camel tones that are printed with the messaging “BE MINE,” “KISS ME,” and” LOVE YOU.”
What better way to express your heart’s truth than by way of one of the oldest symbols of love in the human repertoire, inspired by the iconic sweet treat of the holiday?
Behind Lock and Key
For a gift that conveys all the effects of passionate romance while still dripping with elegance and well-cultivated taste, you must consider the Petit Love Locks Box.
Like our standard Love Locks Box, this keepsake is filled with petite Eternity Roses and carefully crafted to emulate the love locks on the Pont des Arts. This classic, elegant gift can be personalized to make an even greater statement of your love. This piece is equally at home on a coffee table as in an office setting and will radiate refinement in either environment.
Roses have captured our hearts and held our fascination for thousands of years. Now, for the first time in our history, one can display and enjoy real roses for up to a year. The gift of an Eternity Rose says more than anything that can be conveyed in words. It is a gift that evokes eternity, as opposed to the temporality of a traditional rose that’s likely due to wilt within a week.
Tradition has its place, so too does innovation. If, in your search for the perfect gift this Valentine’s Day, you seek to break the bounds of convention and present your special someone with a truly unique demonstration of love, you will both be well served by an Eternity Rose arrangement.
Wishing you a romantic and unforgettable Valentine’s Day.